4 Well-Kept Secrets to Writing a Book Blurb that Sells

As much as book covers capture readers’ attention, blurbs captivate customers and persuade them to purchase books. 

That is why you should create a book blurb that sells. 

Coming up with the correct words for a book blurb might be more difficult than actually writing the ebook. 

Don’t worry, we’ll guide you through the key elements to consider while creating your book’s blurb in this post.

What exactly is a Book Blurb?

Blurbs are short descriptions of books that are often placed on the back of a book or inside the hardcover book’s book sleeve. 

The description, along with the book cover and price, appears on the purchase page of an ebook. 

The primary goal of the book blurb is to entice readers and tempt them to purchase the book. 

The blurb is often known as a summary or just a book description.

How to Write a Book Blurb That Sells?

Here are the top 4 recommendations we feel are most important for writing a book blurb that sells.

1. Begin with a hook

If your opening line is uninteresting, readers will not read the remainder of the blurb and are unlikely to purchase the book.

Begin with something spectacular or that demonstrates your competence. 

You want to use book description terms that will entice readers to read the remainder of the blurb.

2. Instead of summarising, try enticing

The blurb is not intended to be a book synopsis. That may be both dull and revealing. 

Remember that the primary objective of the blurb is to emphasize the reasons why your readers should read your book right now.

Saying no spoilers sounds self-evident, but here is where things become a little complicated. 

You want to inform readers enough about your narrative in fiction or lessons in nonfiction to pique their interest. But don’t give up your secrets in the blurb.

Rather than telling them what’s inside your ebook in detail, which will render the book worthless in the end, you may hint at the suspense they can discover in the book, which will make it difficult for them to resist purchasing it. 

The keys to success here are teasing and temptation.

3. Length is important

Some authors are so anxious to persuade readers that their work is the be-all and end-all that they will go overboard with the description. 

A person’s overall attention span and the amount of time they are willing to devote to reading a book’s blurb are both restricted.

 Follow the proverb, “make it short and sweet” — and, more crucially, “keep it to the point.”

According to Amazon’s book description requirements, the book description should be around a 150-word paragraph.

And if it’s a children’s novel, it should not be more than 100 words long.

4. Create many book blurbs

When you’re finished, write another one. Blurbs are brief. If you’re in the correct frame of mind, you can swiftly churn out a few samples with wildly diverse tones or even content. 

Show two versions of your blurb to friends and family and get comments.

Still can’t make a decision? If you are selling an ebook on Amazon, you may modify the blurb at any moment. 

So go ahead and run each blurb to see which one generates the most sales. 

One week may be enough time in certain circumstances to discover which blurb works best for your book.


Remember that the words on your back book cover are one of your most significant marketing tools, and they are often the reason a reader decides to purchase your book. 

While it’s reasonable that this is the last thing you want to write after finishing your book, it’s worthwhile to set aside some time to give it the attention it deserves and requires. 

While the words are the most essential element of your back book blurb, you’ll also want to make sure the layout is appealing.

You may want to utilize book mockups that display the back as well as the front of the book that appears seamless, professional, and eye-catching.

So, there you have it, follow the above recommendations to create the book blurb that sells.

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